Rakesh Naidu is the director, Business Attraction at the WindsorEssex Economic Development Corporation. He is responsible for initiating and executing the strategy and activities to attract, support and facilitate new investment in the region. He works closely with the leaders in industry and different sector heads to identify and maximize the potential in each sector. He coordinates attraction activities with other government departments, consultants and organizations, as appropriate. Rakesh is a Chemical Engineer with a Post Graduate Diploma in Business Management. In the past he has worked in Environmental Engineering, Automotive and Management Consultancy firms.